AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
![]() A very select few can develop this audience simply by winning (think Michael Jordan or Tiger Woods) These individuals don't necessarily have to actively build an audience. By developing an audience, you dramatically increase the number of people that may see your company's message. You're virtually useless if you don't have an audience beyond the dozen people that may see you at a race. Simply appearing at a race isn't enough, even if you finish well. Are you a young professional? How about a mother? Look for companies that market to you. ![]() Are you an elite? Look for companies that sponsor elites. When searching for companies to sponsor you, consider your own image. Keep in mind that all companies are looking for someone that represents their desired image who can help them sell products. Or perhaps it's an outdoor company looking for the "Grizzly Adams" type or a company marketing to teens looking for an "edgy" athlete. In other cases, it may be someone that is exceptionally attractive. In some cases, that may be elite athletes. The athletes they choose to sponsor usually represent their target market. Those that sponsor athletes use sponsorship as a form of marketing to sell their goods. Different companies use different marketing strategies. Ultimately it's about selling products or services. ![]() Understand why companies sponsor athletes. This may be your time to become a sponsored athlete and get paid for doing what you love. These steps can shed some light on the often-misunderstood process of sponsorships and give you a leg up on others looking for opportunities.
0 Comments
Read More
Leave a Reply. |